Edgars WWW Website Launch

Promotional content for Edgars’ new website launch in 2019. We designed a WWW ‘Wear Whatever Whenever’ icon specifically for the new website emphasising that customers could now show and ‘own the look’ from wherever and whenever. We also designed various marketing collateral; social media posts, emailers and point of sale banners all using web inspired elements highlighting all the site’s new features for an improved shopping experience. The campaign was launched online as well as promoted in-store.

Client: Edgars Fashion
Agency: VMLY&R South Africa

Credits:
Designers – Qondile Dlamini // Nomonde Mtetwa
Animation – Gift Matlala // Nomonde Mtetwa

Head of Design – Juac Mostert

Creative Director – Warwich Rautenbach

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